77ef Privacy Policy — How We Protect Your Personal Data

This Privacy Policy applies to all individuals who interact with the 77ef platform, including registered account holders, visitors browsing the platform without an account, and individuals who contact 77ef support. It covers data collected through the 77ef website and any related services provided through the platform.

77ef is an online gaming platform designed for adult players in Pakistan. This policy is written with Pakistan users in mind, though the same data handling standards apply regardless of where you are accessing the platform from.

References to "we", "us" or "77ef" in this policy refer to the 77ef platform and its operating team. References to "you" refer to the individual whose personal data is being processed.

The data we collect falls into a few clear categories. We only collect what is genuinely needed to operate your account, process your transactions and provide a functioning service.

We do not collect sensitive personal information such as biometric data, health information or political views. We do not collect information about your contacts, location beyond what can be inferred from your IP address, or any data from your device beyond what is listed above.

Most of the data we hold about you comes directly from you — through the account registration process, during identity verification, when you make deposits or withdrawals, or when you contact support. Specifically, we collect data:

• When you register: Name, date of birth, email address and any other information you provide in the registration form.
• When you verify your identity: Identity documents and any supporting information submitted during the verification process.
• When you deposit or withdraw: Payment method details necessary to process your PKR transaction via JazzCash, Easypaisa, Raast, bank transfer or card.
• When you use the platform: Device and session data collected automatically as part of normal platform operation, used for security and fraud detection.
• When you contact support: The contents of your support conversations, including any information you provide while describing your query.
• Through cookies: Session data and basic analytics collected via browser cookies. See Section 7 for full details.

We use the data we collect for the following purposes, all of which are directly related to operating your 77ef account and providing the gaming service:

• Creating and managing your account, including maintaining your PKR balance and transaction history.
• Verifying your identity and age as required before processing your first withdrawal.
• Processing PKR deposits and withdrawals through your chosen payment method.
• Applying bonus terms, tracking wagering progress and managing promotional eligibility.
• Providing customer support and resolving disputes or queries relating to your account.
• Detecting and preventing fraud, money laundering, account misuse and other prohibited activities.
• Sending account-related communications — transaction confirmations, security alerts, support responses.
• Improving platform performance and the overall user experience based on aggregated usage data.

We do not use your personal data for automated decision-making that has legal or similarly significant effects on you without human review.

Given that 77ef is a real-money gaming platform operating in PKR, payment data forms an important part of what we process. When you make a deposit or request a withdrawal via JazzCash, Easypaisa, Raast, bank transfer or card, we collect and process the financial details necessary to complete that transaction.

We do not store complete card numbers on our own systems. Card transactions are processed through our payment partners, who handle card data under their own security certifications. We retain only the transaction reference information needed to manage your account and resolve any payment disputes.

Mobile wallet details (JazzCash and Easypaisa account numbers) are stored securely and used only for the purpose of processing your requested transactions. We do not initiate transactions from your wallet without your explicit action within the platform.

We do not sell, rent or trade your personal information to any third party for marketing, advertising or any commercial purpose unrelated to operating your 77ef account. The only parties we share data with are those directly involved in delivering the service to you:

• Payment processors: JazzCash, Easypaisa, Raast, banks and card networks, to process your deposits and withdrawals. Each payment partner has their own privacy policy governing how they handle transaction data.
• Identity verification services: Third-party KYC (Know Your Customer) providers used to verify identity documents submitted during account verification. These providers handle documents under strict confidentiality obligations.
• Technical infrastructure providers: Hosting, cloud storage and platform technology partners who process data on our behalf under data processing agreements. These providers cannot use your data for their own purposes.
• Game providers: Some game session data (such as bet amounts and outcomes) is shared with the game provider whose title you are playing, as required for the game to function.
• Legal and regulatory requirements: Where we are legally required to disclose information to a competent authority, we will comply with that obligation. We will notify you of such disclosure where we are legally permitted to do so.

77ef uses cookies — small text files stored in your browser — to manage your session on the platform and collect basic analytics data. The cookies we use fall into two categories:

• Essential cookies: Required for the platform to function. These manage your login session, keep you authenticated between pages and ensure the platform operates correctly. You cannot opt out of essential cookies without stopping the platform from working.
• Analytics cookies: Used to understand how players navigate the platform in aggregate — which pages are visited most, where users encounter issues and how the mobile experience performs. This data is anonymised and not linked to individual accounts.

We do not use advertising or retargeting cookies that share your browsing behaviour with external advertising networks. You will not see 77ef-related adverts following you around other websites based on cookies set by the 77ef platform.

You can manage cookie preferences through your browser settings. Blocking all cookies will prevent you from logging in to your account, as session cookies are essential for authentication.

Protecting the data of our Pakistan players is something we take seriously at a practical level, not just a policy level. The security measures in place include:

• SSL/TLS encryption on all data transmitted between your device and the 77ef platform.
• Restricted access controls ensuring that your account data is accessible only to staff who require it for their specific operational role.
• Secure storage for identity verification documents, with access logged and audited.
• Session management protocols that detect and flag unusual login activity.
• Regular review of data handling practices and security configurations.

No digital platform can guarantee absolute security against all possible threats. While we apply the measures above, you also play a role in keeping your account secure by using a strong password, not sharing your credentials and reporting any suspicious activity to support immediately.

In the event of a data breach that affects your personal information in a material way, 77ef will notify affected users as promptly as the circumstances allow.

We retain your personal data for as long as your account is active and for a reasonable period thereafter, as required to fulfil the purposes described in this policy and to comply with applicable legal obligations.

Specifically:

• Account registration and identity data is retained for the duration of your account and for a minimum period after closure, as required for anti-money laundering and fraud prevention obligations.
• Transaction records (deposits, withdrawals, bets) are retained for a minimum period necessary for financial record-keeping and dispute resolution.
• Support communications are retained for a reasonable period to allow reference in case of follow-up queries or disputes.
• Identity verification documents are retained for the minimum period required and then securely deleted.

When data is no longer required, it is securely deleted or anonymised so that it can no longer be linked to you as an individual.

You have a number of rights in relation to the personal data 77ef holds about you. To exercise any of these rights, contact us at [email protected] with your account details and a clear description of what you are requesting.

77ef is strictly an adult platform. We do not knowingly collect personal data from individuals under the age of 18. Registration requires confirmation of age, and identity verification is required before the first withdrawal is processed.

If you believe that a minor has registered an account or provided personal information to 77ef, please contact support immediately. Upon confirmation, we will close the account, delete the associated data and return any real-money balance to the registered payment method where possible.

We may update this Privacy Policy from time to time to reflect changes in how we handle data, updates to the services we use, or changes in applicable legal requirements. When we make material changes to this policy, we will make reasonable efforts to notify registered users — either through the platform or by email to your registered address — before the changes take effect.

The "Last updated" date at the top of this page reflects when the most recent revision was made. We recommend checking this page periodically if you are a regular 77ef user. Your continued use of the platform after any update to this policy constitutes acceptance of the revised version.

If you have any questions about this Privacy Policy, want to exercise your data rights, or have a concern about how 77ef is handling your personal information, please get in touch:

• Live Chat: Available 24/7 through the platform — the quickest way to get a response.
• Email: [email protected] — use the subject line "Privacy Query" so your message reaches the right team member promptly.

We aim to respond to all privacy-related queries within a reasonable timeframe. For data access or deletion requests, we will acknowledge receipt promptly and provide a full response as quickly as the process allows.